About Us

Salem Broadcasting

WBZS, WEZE and WROL Radio

Are Pleased to Introduce

Beantown Preferred® Marketing System 

A Proven Growth Solution

for Local Boston Metro Businesses

in Difficult Economic Times
 

Beantown Preferred airs exclusively on Salem Radio.  WZBS, WEZE & WROL reach hundreds of thousands of Boston metro listeners each week.  Beantown Preferred is a searchable business directory of premier businesses, services, lodging, food, and more in the Boston metro area. Local shoppers can rate these businesses and consumers view the business ratings on any business at any time in real time. With the powerful combination of WBZS, WEZE and WROL, plus the streaming radio stations, and the highly visited Beantown Preferred website, the audience potential is huge and opportunity for business growth at an affordable price unparalleled in the Boston market.
 
Pat Ryan, General Manager for Salem Radio Boston, is optimistic that the advertising system will help Boston's local businesses grow, "Salem Radio is more than confident that Beantown Preferred will help local merchants grow their business in today's economy, and we are excited to offer a marketing platform of this caliber.  Beantown Preferred couples an already powerful media group (Salem) with a proven successful, innovative and interactive marketing system that harnesses marketing technologies to deliver exceptional results. Salem will be investing $20,000 a month in marketing support to boost the marketing and sales success of local Boston businesses." Pat Ryan, General Manager, Salem Radio Boston.
 
In addition to the enormous advertising support Salem has committed to Beantown Preferred, Preferred offers tremendous value to consumers who will be able to access business information, vote for their Preferred business, get discounts, and be rewarded with prizes all in one convenient place.  The voting element adds a "must be included" component for local businesses who want to take advantage of this powerful marketing system to spur growth for Boston area businesses.

About Salem Broadcasting: Salem Broadcasting owns four radio stations in the Boston market.  WEZE offers the best live interactive talk from Christian perspective day in and day out and reaches a large audience of upscale consumers, WWOJ is the Spanish outlet for Salem's Christian teaching/talk, WBZS is the Wall Street Business Network with business updates and investment tools, and WROL offers a feast of Irish music for true Bostonians.  Salem is a leading U.S. radio broadcaster operating more than 100 Christian radio stations nationwide.

To find out how it works,  click here.

Beantown Preferred delivers so much more than the online business directory, direct mail, or other consumer directories.  Finally, in one place, consumers are given the business directory information they need, have immediate and real time access to business ratings from other consumers to make wise choices, are rewarded with chances to win, and can access coupons and great deals.  No other Boston online directory offers so much to consumers!